The world is on WordPress. Is your online business on it?

 

Have you ever wondered what the most used platform to build a website or a mobile phone application on the internet is? Are things like this even quantifiable? The answers to these questions are yes, they are very much quantifiable, and we would know this because we have the numbers to prove it.

This particular platform powers a staggering 75 million websites globally. Yes, do let that number sink in. It has 63.6% of the CMS market share globally making it one of the most popular platforms ever created. It has been downloaded 22,865,350 times already and counting and its latest version has been coded to fit in 65 global languages. In the year 2020, it powered 39.5% of the internet all by itself. Who are we talking about? Everyone's favorite platform of course; WordPress!

All about WordPress

Now that we know the numbers and we also know that numbers don't lie, let's try to get a deeper understanding of why WordPress is pretty much dominating in terms of usage across the internet. WordPress was first started in the year 2003 and it was co-founded by two gentlemen by the names of Mike Little and Matt Mullenweg. WordPress initially started as a simple blogging platform and its evolution into becoming the world’s premier Content Management System or CMS (the tech abbreviation) is quite incredible. In just under two decades of its origination WordPress today powers over 45% of the world’s CMS websites. And this is a number which is on the rise even as you are reading about it.

Today WordPress is capable of creating and handling almost any type or kind of website that one can possibly think of. It is the ultimate tech solution when one needs to create a blog or a website with ease and without too much outside IT or tech support.

Needless to say, this makes WordPress a must-have in the arsenal of any young or new E-commerce entrepreneur who has decided to open an online store and sell products and services to a larger more informed audience via the medium of the world wide web. However, employing the help of a WordPress expert or a proper professional website builder is always a smarter idea.

WordPress Features and Benefits

WordPress is easy to use, customize and maintain. It is also very flexible and allows for the widest range of advanced customization thanks to several WordPress developer plugins available easily and a lot of them are also free to download. WordPress being an open-source software, allows people to modify and share programs for it because the core design is publicly accessible. WordPress focuses on ease of use, speed, and user experience and these are some of the many reasons why it is the world’s most popular content management system.

Theme customization

Thanks to this feature a user has access to any number of customizations in the theme that you are using and have chosen for your E-commerce online store. WordPress also provides extensibility to create your own themes and they can be as simple or as complex as you would like them to be, per your requirements.

Mobile-friendly

If your online store becomes popular, it quite simply needs to be mobile-friendly since a large section of any prospective target audience will access the internet through mobile devices in today's day and age. WordPress allows users to create mobile-friendly E-commerce websites and applications literally with a few clicks or then choose from a selection of responsive themes that look great and function properly across all kinds of screen sizes and devices.

User-friendly management

In any E-commerce website, there will be a variety of contributors, administrators, and people who manage the site. While editors work with content, authors write that content, and subscribers have a profile that needs managing. WordPress allows easy facilitation of all this and more through simple log-in steps allowing multiple people to access the website safely and securely at one time.

Search engine optimization

WordPress is optimized for search engines by default. To make things even more SEO friendly and hospitable there are plenty of SEO plugins to take care of that for you like Yoast SEO, The SEO Framework and many more.

Application framework

Most online businesses today need to have both, a fully functional E-commerce website as well as a corresponding mobile phone or tablet application to be fully productive and optimized. You can build an E-commerce application using WordPress with ease. WordPress provides several features that your E-commerce app will need like translations, user management, HTTP requests, databases, URL routing, and much more.

Access to WooCommerce

We spoke in a great amount of detail about WooCommerce in our blog “Enhance the online shopping experience with the best E-commerce platform for your online business”. WooCommerce is a customizable, open-source E-commerce platform built on WordPress allowing you to build exactly the kind of website that you are looking for as a new and eager online entrepreneur.

WooCommerce’s intelligent integration with WordPress means that you can now have an online store set up quite literally in minutes just by adding a plugin to your E-commerce site developed using WordPress. This embedded plugin allows for a range of starting features such as secure payments, configurable shipping options, customizable templates, and other such goodies for free.

No Coding Expertise required

The WordPress program is built using the four primary coding languages that are currently in use. These include HTML, CSS, JavaScript, and PHP. This is why if your coding skills is absolutely nil all you have to do is get the professional expertise of a WordPress ninja to easily build your own E-commerce website. WordPress ensures that it does all the hard technical stuff for them and you both.

Flexible to just about any website

The reason why WordPress is such a universally used and preferred platform is that it allows you to build almost any kind of website that you could wish to have. These include but are not limited to blogs, business websites, E-commerce, and online stores, Portfolios, Forums, Membership Websites, Events, and marketing-related websites, wedding planning websites, online teaching forums, educational and informational websites, and more.

A Fortune 500 Favorite

WordPress is not just a popular platform anymore. In fact, it is a proven platform which is why several Fortune 500 companies and other huge organizations choose to host their websites and platforms on it. These are organizations and companies who cannot afford to have glitches, security issues, downtime or anything of the sort and most of them need a highly customizable platform that helps them to bring in a constant and steady stream of innovation wherever and whenever possible. Some of these huge names include Walt Disney, The White House and Microsoft’s Blog and Toyota just to name a few.

WordPress Themes

One aspect of WordPress that generates a lot of interest, is the kind of themes on offer that one can select to build their own E-commerce online store or any other kind of website. WordPress offers themes for all kinds of moods, occasions, customizations, and website responsiveness.

Themes are nothing but a collection of files, which determine the graphical display and eventual design of your E-commerce website. These files are also called templates and these templates can significantly improve the overall look and feel of the website. This is particularly important with regards to E-commerce online stores because they constantly need to grab the attention of their target audience in what is a highly competitive market.

Choosing the right theme is an important step because it is building the foundation of how your website will look and be perceived at first hand by your prospective target audience and existing end users. Themes tend to control the visual aspects of your E-commerce website because they control layouts, fonts and font sizes, and the color schemes that the website will showcase when it goes live and starts selling online. The WordPress theme directory has over 3,700 themes that you can select from. You even have the option to use a third-party theme if you find one that suits your online store.

From the free themes that are available on WordPress, there are some that are more popular than the others due to their overall functionality, ease, and convenience, degree of customization, and website responsiveness. The three really popular free themes are Sydney, Shapely, and Hestia.

WordPress Page Builders

WordPress page builders much like the platform are very popular. This is because these builders enable you to create complex E-commerce and other websites without any coding experience. This can happen because WordPress page builders provide you with a collection of pre-built elements which can be added to any page of the website.

You are at liberty to choose these elements as and how you need them for your website. Page builders even allow you to re-arrange and style elements accordingly. Do remember though that if your website requires particular functionality then using a page builder is less helpful. The three most popular page builders are Divi, Elementor, and Beaver Builder.

WordPress Plugins

WordPress Plugins add features both simple and complex to any E-commerce website. A plugin is a small piece of software that enables the user to perform specific functions to improve or extend the overall functionality of the website. A plugin is like your mobile application, which enables you to do a specific function. If you need to add a form, or add sliders or even check for broken links, WordPress has a plugin for all of these features and anything that you can think of. WordPress has at least 55,444 Plugins and counting in its plugin repository and the majority of these plugins are absolutely free.

Highly Customizable Through a Professional

WordPress may be very convenient to use. However, like with any good program, there will always be a set of professionals who will learn it, understand it and generate a mastery in it compared to the average person who is making a valiant effort to create their own website. Because WordPress is so incredibly customizable, a professional WordPress developer or an organization that specializes in building websites from scratch will always have a better idea of how best you can optimize your E-commerce website and online store using WordPress to the very best of its abilities and functions. 

Knowing the platform in and out, knowing which plugins to install, which page builders to use, which themes will work best with your line of online business and more, is a job that should ideally be outsourced to a professional who has the ability to understand the pulse of your business as well as what your requirement is from the website. It is important to maximize the many different functionalities that WordPress has on offer if you are to achieve the full potential of this particular platform and optimize all the features and benefits for your E-commerce store and website.

AmareSol Global is a digital business consultancy creating innovative change through a team of talented designers, developers, and strategists creating digital experiences for brands and companies around the world. We are continuously fueling growth across constantly changing and advancing digital landscapes, by seeking and formulating newer and better ways to service clientele on a global scale across industries. Look up more about us at www.amaresolglobal.com.

 
 
 
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